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It’s important to get your photo sizes and dimensions right when posting to social media. A photo that’s too small or awkwardly cropped may not be able to be viewed on certain devices, and that can make you look unprofessional.
Keep this cheat sheet handy for Facebook, Twitter, Instagram, Pinterest and LinkedIn in order to choose the best sized photos for your social media profile and postings.
Facebook Image Sizes
Facebook is the world’s largest social network, with 1.18 billion monthly active users. The right image choices will enable you attract new followers and engage with your audience.
Profile Photo / Business Page Profile Photo:
- 180 x 180 pixels
- Appears on page as 170 x 170 pixels on desktop, 128 x 128 on Smartphones
- Appears on desktop page at 820 x 312 pixels
- Appears on mobile page at 640 x 360 pixels
- On mobiles sides are cropped and more height shown
Twitter Image Sizes
Twitter has 313 million monthly active users, so go ahead and showcase your visual creativity with photos and GIFs keeping these image sizes in mind.
- 400 x 400 pixels (Displays 200 x 200)
- 1,500 x 500 pixels
- Maximum file size of 5 MB.
- Image types include: JPG, GIF or PNG.
- Minimum 440 x 220 pixels (2:1 Ratio)
- Tweet up to 4 images at one time
- 5 MB max for photos
- 5 MB max for animated GIFs on mobile
- 15 MB max for animated GIFs on web.
Instagram Image Sizes
Popular photo-sharing site Instagram has 600 million users, so you will need killer visuals to stand out from the crowd and get those all important likes and follows for your brand.
- 110 x 110 pixels
Shared Photo Size:
- Square – 1080 x 1080 pixels
- Vertical – 1080 x 1350 pixels
- Horizontal – 1080 x 566 pixels
- appear as 161 x 161 pixels
- Recommended 1080 x 1920 pixels
Pinterest Image Sizes
Pinterest is another platform where great visuals can work wonders in driving traffic to your site. Around 250 million people use Pinterest every month, so it’s important to use proper image sizes for your boards and pins so you look professional.
- 180 x 180 pixels
Pins Photo Sizes:
- Optimal Pin 600 x 900 pixels
- Tall Pin 600 x 1260 pixels
- Square Pin 600 x 600 pixels
Boards Photo Size:
- 600 x 600 pixels recommended
LinkedIn Image Sizes
LinkedIn has 467 million registered users and is the world’s largest job and networking site. Keeping your profile picture relevant and choosing a relevant background photo can give your LinkedIn profile a big boost.
Personal Profile Photo:
- 400 x 400 pixels (recommended), minimum 200 x 200 pixels
- Maximum file size 10MB.
- Accepted image file types – JPG, GIF or PNG.
Personal Background Photo:
- 1584 x 396 pixels
- Maximum size of 4MB.
- Image types include: JPG, PNG or GIF.