Charlotte James Travel Design & Incentives
CharlotteJames Travel Design is a highly personalized, client-driven art form. From luxury camping to
decadent villa retreats, these exquisitely curated adventures are truly one-of-a-kind and arranged with
utmost privacy.
CharlotteJames Incentives, however, offers corporate travel incentives that excite, motivate, and
invigorate valuable team members. The travel design process empowers corporate teams and elevates
company leadership to the fullest.
AlchemyThree was approached to build new websites for both sides of the brand, as well as develop a
compelling narrative that speaks to the unique experiences offered by CharlotteJames.
Website Design, Branding
A Passionate Sister Duo Designs Opulent Travel For All
Fueled by a passion for travel and unique experiences, sisters Cathy and Charlene co-founded
CharlotteJames: a high-end, bespoke travel agency committed to luxury, exceptional attention to detail,
and the utmost discretion on behalf of its clients. Cathy and Charlene have visited a combined fifty
countries, and believe traveling goes far beyond typical sightseeing. A memorable experience should be
immersive and entirely authentic.
The Challenge
As an exclusive brand, CharlotteJames Travel’s website consisted of a subtle, one-page document, while
CharlotteJames Incentives did not yet have an online presence. We had the pleasure of creating elegant
websites for both sides of CharlotteJames while reflecting the passion for adventure displayed by Cathy
and Charlene. Our goal was to draw clientele to the respective offerings while maintaining a level of
exclusivity, particularly with CharlotteJames Travel.
The Solution
CharlotteJames needed to strengthen its brand messaging in order to appeal to its unique target
audience. We guided Cathy and Charlene through creating and implementing their new company voice
and brand story.
When developing the single-page, scrolling website for CharlotteJames Travel, our intention was to incite
a sense of graceful wonder, and offer clear expectations of services while maintaining a strong focus on
privacy and confidentiality, an essential feature for this half of the brand.
When developing the larger website for CharlotteJames Incentives, our goal was to spark an increase in
qualified leads by fine-tuning the existing messaging around the brand, and providing clarity around the
differentiators that Cathy and Charlene’s offerings bring to the table.
The Outcome
Our work has wholly transformed the CharlotteJames brand by defining the company’s story and culture
while actively spreading brand awareness. The new websites gracefully and effectively represent the
brand and its offerings, as well as generate a clear and precise engagement process.
The new websites gracefully and effectively represent the brand end its offerings, as well as generate a clear and precise engagement process.