Sam Farnsworth LMT
Lifelong athlete turned massage therapist
As a lifelong athlete with a deep understanding of a healthy mind-body connection, Sam Farnsworth is a licensed massage therapist based out of Concord, MA who specializes in sports and orthopedic massage. Sam’s primary focus is to help his clients reduce pain, eliminate discomfort, improve mobility and drastically improve their quality of life. In short, Sam is on a mission to improve the lives of others through movement, education and collaboration.
The Challenge
Sam’s business was hit hard at the top of the pandemic, which resulted in the need to regroup and strategize given the more stringent circumstances. In order to differentiate his practice from local practitioners, he needed to hone his message and fine-tune his marketing approach to meet the needs and interests of his audience. This challenge called for creativity, flexibility and a robust virtual presence in order to keep his clients engaged and pipeline full with both old and new clients.
The Solution
Sam’s business was hit hard at the top of the pandemic, which resulted in the need to regroup and strategize given the more stringent circumstances. In order to differentiate his practice from local practitioners, he needed to hone his message and fine-tune his marketing approach to meet the needs and interests of his audience. This challenge called for creativity, flexibility and a robust virtual presence in order to keep his clients engaged and pipeline full with both old and new clients.
As part of Sam’s Pulse Plan, we devised an omnichannel marketing strategy, part of which involved creating and managing social media posts on Facebook and Instagram, and promote Sam’s thoughtful blog content. Our custom social posts have helped Sam to educate his audience, develop an inviting brand personality, and further define his niche.
The Outcome
Sam’s elevated web presence, social media efforts and digital marketing initiatives have helped to increase brand awareness and led to a measurable uptick in website traffic. Custom social posts have helped Sam educate his audience in sports and orthopedic massage, validate and position his practice, build his email list, and increase social following and engagement. Finally, call-to-actions have been strategically placed on the website and on social media to encourage calls, online bookings, referrals, and gift card purchases.
