Customer Loyalty and Captain Fran

September 23, 2016
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In the time it took me to write this blog post (roughly an hour) the World Population went from 7 billion 451 million, 836 thousand, 342 to 7 billion, 451 million, 844 thousand something…. The earth is gaining roughly 8,000 people an hour.

Every now and then I sit, like tonight, listen to Bossanova and watch the World Population count go up on my iPad. Don’t ask. I try not to get stressed out about over population and resources so I drink wine. Just today there were over 300,000 births and only about 130,000 deaths– think about that, 200,000 people today…this is crazy–but then it suddenly dawned on me, look at all these new customers! What might they be buying in twenty years?

I took today off and went SCUBA diving. In between dives I talked to the captain of the boat. He was a really cool guy– quit his job in tech to drive charters. Good for him. I flipped over the side onto my back and descended 50 feet into the dark-green, frigid Atlantic. On this cloudy September day, I found myself trying to stay distracted from the fact that my face was freezing off and I wasn’t entirely positive about the shark population in the area. I started thinking about his customer base and his marketing plan. How on earth was he was going to get more clients like me on a random Tuesday to make his new business thrive? It was cold — and I can tell you right now I’m not going back this year — I don’t care how many scallops I caught! But, I already booked my seal trip for next August. I loved the captain and I will go with him again because we had a great talk and now I feel connected–loyal.

If you’re a business owner, you should consider always consider asking yourself the following questions:

  • How do you acquire new customers, especially if you have a niche business?
  • How and where do you talk to them? Are you talking to them or with them?
  • What’s your plan and how are you executing?

As a business owner, these are questions that you should be asking yourself every single day. There are so many people and so many things to buy and honestly, people want to purchase and use products that make them feel like they are supporting someone they know. So talk to your customers. Tell them who you are. Be real. If you build it, they will come… maybe even all 7.5 billion of them. They just need to know who you are and where to find you.

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