Sales Funnels Part III: Closing, Collecting, and Curating

March 28, 2024
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Hey there, funnel aficionados! Welcome back to the electrifying conclusion of our three-part series on sales funnels. If you’ve been on this wild funnel ride with us, you’re now a seasoned funnel expert, knowing what a sales funnel is and how to set up a killer one. But wait, we’re not done yet! In today’s grand finale, we’re doing a comprehensive wrap-up diving headfirst into the top tips for closing the deal, data collecting and analysis, and future funnel curating. So, grab your favorite snack, put on your data detective hat, and let’s get started!

Closing the Deal: Top Tips to Keep in Mind

Closing the deal is where the rubber meets the road, but it’s not the grand finale everyone expects it to be. That journey into achieving the sale starts at the beginning and is a process to be fed and grown throughout the entire sales funnel. There is no magic word at the end that will suddenly compel your target audience to say “I do” – you have to woo and convince them slowly and delicately building that relationship of trust and mutual benefit. Here are a few things we recommend you pay special attention to during your sales funnel:

Craft Compelling Calls-to-Action (CTAs)

Your CTAs are the crowd cheering “DO IT! DO IT!” as your audience scans over the beautifully crafted email you’ve just sent. Make them irresistible! Use action-packed language, inject a sense of urgency, and highlight those juicy benefits. A good CTA is like a magnet for potential customers – it draws them in and makes them want to take action. And don’t forget, your audience is made up of people just like you so don’t be afraid to add a personal touch or some humor.

Offer Irresistible Incentives

You don’t want your audience feeling like they are going out on a blind date set up by their Aunt’s friend’s co-worker. Make an effort to build trust and a sense of security by giving them something in return. As we mentioned in Part II of our series, offering discounts, freebies, and educational resources can be a game-changer when it comes to sealing the deal. Just make sure your incentives are relevant and add value to your offering.

Provide Social Proof

People trust other people. They want to know what others think of you and what kind of experiences you’ve provided. So, roll out the red carpet for your happy customers! Testimonials, reviews, and case studies can help build credibility and trust, making it easier for potential customers to make a commitment. It’s all about confidence and reassurance, so don’t be afraid to strut your stuff and show them what your business is really made of. You can also explore setting off a review funnel to really stack that feedback!

Follow Up Like a Pro

You may be feeling nervous about appearing eager or blowing up your audience’s inbox, but it’s important to remember not to ghost your leads! A well-timed follow-up can make all the difference between a click-through or them forgetting why they are even getting the message in the first place. Whether it’s a personalized email, a phone call, or a targeted ad, staying in touch with your leads can help keep your brand top of mind and encourage them to make a purchase.

sales funnels data

When the Journey is Done: The What, Why, and How of Sales Funnel Data

Alright, you’ve followed the Fu Philosophy, nurtured your audience with everything you’ve learned, and used your funnel to overflow your tank with new clients. Pop the champagne and take a moment to celebrate. Now, the real fun begins. And yes, our lovely small business owners, data is fun!

There may be a few eye rolls and a couple cringey faces following that last line asking themselves “but, why?”.  The why is simple – data is the lifeblood of our potential to improve and grow! It is the secret sauce of sales funnels providing valuable insights into the performance of your funnel, helping you identify what’s working, what’s not, and where you can improve. Plus, data-driven decision-making can lead to more effective and efficient funnels in the future. So, it’s not just important – it’s crucial!

While the mere thought of collecting all this data (let alone what to do with it) may seem overwhelming, today’s technology has made the process of data collection so easy that almost anyone can do it with the right systems and a little guidance. There are various tools and platforms available for collecting data from your sales funnel, such as Google Analytics, CRM systems, and specialized funnel analytics software. These tools can track key metrics like conversion rates, bounce rates, and customer behavior, giving you a comprehensive view of your funnel’s performance. It’s as simple as a quick search for options and comparisons. Don’t be afraid to ask for free demos and trials to find out which one works best for you.

What Now?: The Art of Data Analysis and Optimization

You’ve collected the data, and are left with the wide-eyed look of a kid who was just served the world’s largest dish of ice cream. While it may be time to roll up your sleeves and get to work, you can’t just dive in all at once or you’ll end up with a brain freeze and a bowl full of wasted dreams. Let’s break it down:

Analyzing the Data

When it comes to data analysis, there are a few key steps to follow:

  • Track Key Metrics: Keep an eye on metrics like conversion rates, bounce rates, and customer lifetime value to gauge the performance of your funnel.
  • Identify Bottlenecks: Pinpoint the areas where leads are dropping off or losing interest to streamline your funnel and improve the overall customer experience.
  • A/B Testing: Experiment with different elements of your funnel, such as landing pages, CTAs, and offers, to see what resonates most with your audience.

Tools for Data Analysis

As we mentioned before – there’s an ever growing toolbox at your disposal for data analysis, including Google Analytics, Glassbox, and A/B testing platforms like ABTasty. Not only can these tools help you collect the information you’re after, but they can help you visualize and interpret it. We may believe that grunt work builds character, but you’ve put in your time in other areas, so don’t feel bad leaning on some of these tools to help identify trends, patterns, and areas for improvement. 

Implementing the Findings

Last but not least, it’s time to put those insights into action! Implement the findings from your data analysis to optimize your future sales funnels. Be adaptable, be flexible, and don’t be afraid to try new things. The world of sales funnels is ever-changing, and what works today may not work tomorrow. So, stay agile and always be on the lookout for new opportunities to fine-tune your funnel for maximum effectiveness.

Conclusion: The Final Word on Funnel Mastery

And there you have it! The end of our epic trilogy on sales funnels. Whether you’re just starting off your first sales funnel or looking to improve your established funnel game, hopefully this guide has helped you gain a better understanding of the fundamentals of the process and how to prepare and improve for the long-run. 

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