Why is Content So Important To Your Marketing Strategy?
September 4, 2019
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Content is the fuel that keeps your business engine running. It engages visitors that land on your website, informs potential customers about your products, and encourages them to share on social media.

Let’s explore exactly what content can do for your business!

1. It Helps Build Your Brand 

Engaging, useful content that relates to your brand defines and sets your business apart from your competitors. Whether it’s a blog, Facebook post, video or newsletter, content shows potential customers who you are, what you do, and what you’re selling.

To strengthen your brand:

  • Look for new angles on topics related to your industry
  • Focus on upcoming technologies
  • Tell the story of your products and how they benefit users


content marketing strategy


2. It Helps You Connect With Your Audience

How does your audience consume content? Are they most likely to be reached on social media, blog posts on your website, or through videos? To maximize your audience reach, diversify the way you communicate and focus on two or three types of content.

Content a business might post include the following:

  • Video
  • Newsletters
  • Email marketing
  • Blogs
  • Ebooks
  • Infographics
  • Podcasts
  • Press Releases
  • Landing pages
  • Web copy updates
  • Webinars

3. It Helps People Find You 

Businesses that publish a variety of content on a regular basis are more likely to be found on search engines than those who don’t. If that content has search engine optimization (SEO for short), the chances are even greater.

Here are a few, must-have SEO tips:

  • Use relevant keywords, in blogs, on YouTube descriptions, everywhere!
  • Don’t just post a video on your blog, add the transcript underneath for written content
  • Use clear titles & headings so search engines know what your content is about
  • Share blog posts and photos on social media, use trending hashtags for Instagram & Twitter


content marketing strategy google


4. It Makes Google Love You

Google’s mission is to deliver the most relevant and up-to-date content to searchers. If you make regular, quality updates to your site two or three times a week Google’s algorithms see this as a sign of freshness, and it increases the chances of your website getting a higher ranking.

What counts as updates?

  • Adding new blog articles once or twice a week
  • Encouraging comments (new comments count as an update)
  • Revising older pages with correct information, adding images or new content

Note: when republishing pages keep the URL the same!

5. It Keeps Your Audience Informed

Content is a powerful tool to keep your audience informed, bringing them closer to engaging in your services or making a purchase. For example, you could tell your audience about a new product through a blog, Facebook post and a press release.

You could also post a case study on your blog about how a product solved a customer’s pain points. A new visitor landing on the page with the same pain points will relate, and have exactly the information they need to convert.

Provide your audience with relevant blogs about:

  • The benefits of your product and what to expect when they buy it
  • Stories about satisfied customers who have successfully used your services
  • Information to help customers understand why they need your product or services


content marketing strategy


6. It Earns Shares From Your Audience

Posting interesting content that’s relevant to your brand can position you as a thought leader in your industry. It can inspire people to link to your content and share it with their followers. If enough people do this it could go viral generating a high number of likes, engagement and comments.

Tips to encourage content sharing:

  • Craft an attention grabbing headline
  • Use relevant high quality images! It’s a well known fact that posts with images get more shares
  • Post positive content. People are much more likely to share things that make them feel happy
  • People tend to share content that makes them feel awe or makes them laugh
  • Make it easy to share by incorporating social share buttons, links, tweetable quotes
  • Place social share buttons above, below, and/or on the left side of your content
  • Include a clear call to action (CTA) asking people to share your content if they enjoyed it
  • Encourage readers to leave a comment
  • Post content during peak times

For many business owners posting regular content is too much effort. But not doing so can mean you’re missing out on a big piece of the Internet pie.

Outsourcing to an agency ensures your content needs are covered so you can focus on other aspects of your business. An excellent content strategy from AlchemyThree can help you get ahead of the game.

Contact us to schedule a quick call or strategy session today!

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